Use cases

Meister & Co AG

Since 2015 we have been the trusted 3D solutions provider for MEISTER, consistently delivering innovation tailored to their evolving needs.

About the Customer

Founded in 1897, the wedding ring and jewellery manufactory MEISTER is a leader in Europe. Now in its third generation, the ownermanaged family business creates and manufactures jewellery and ring collections that fuse innovation, tradition and responsibility towards future generations in a unique way.

At the MEISTER manufactory, every piece of jewellery and every ring is individually handcrafted for each customer.

The Challenge

When MEISTER planned the relaunch of their website in 2015, one important aspect was to provide their audience something unique and bring marketing & communication to a whole new level.

With the high level of personalization and every product being created from finest materials, MEISTER needed a solution that not only depicts the jewellery products in all their beauty, but also gives website users the possibility to visualize their customization possibilities.

The Solution

To meet MEISTER’s need for an innovative and engaging way to showcase their products, we developed one of the first real-time 3D configurators for wedding rings on the market. We created optimized 3D models and lifelike materials for all ring collections.

This cutting-edge solution allowed users to fully visualize and customize their rings in real time, making it the perfect presentation method for MEISTER’s vast selection of ring variants.

The Additional Value

Shortly after the launch, the website saw a 40% increase in visitors, with significant improvements in sales and distributor partnerships. The 3D configurator not only enhanced customer engagement but also elevated MEISTER’s online presence in a highly competitive market.

In addition to the 3D configurator, we developed a custom toolset for MEISTER that enabled them to batch create large volumes of high-quality images directly from the real-time 3D view. These images were seamlessly integrated into their marketing materials, product pages, and overviews, providing a consistent visual experience across all platforms while saving significant time and resources in the content creation process.